I conducted more research while the deal ran, and I noticed that many writers will pay for advertisements, email blasts, etc. in addition to placing the book on sale. This is something I may do in the future.
Another Amazon feature I'm experimenting with is offering a book for pre-order. Currently, Granted is available for pre-order and will be released on June 29th. I'll also offer my next story Mistletoe Madness available for pre-order. That will start in either July or August, and the book will be released on October 26th. (The same weekend the Hallmark Channel Christmas movies start!)
I'm excited to see how these promotions work. Most importantly, I'm excited to hear how you are enjoying my stories. It is humbling and thrilling to see your reviews posted on Amazon and Goodreads. Your thoughts are greatly appreciated -- they encourage me and make me want to be a better writer. I hope more readers will share their reviews (good and bad!), and since I've gotten so much out of your reviews, I've decided to write more reviews for other authors. (Time to pay it forward!)
Promoting books is a tough business, but I hope I always keep in mind that while I want the money, the real reason these stories exist is to entertain you.
Happy reading, my friends, and don't forget to leave reviews for your favorite authors. They appreciate it more than you'll ever know!